Marketing

Karrie Jackson and Katie Robinette: How to Market When Identifying Your Niche

Show Summary Katie and Karrie went from having a side business to a successful full-time accounting and consulting business. In this episode, Katie and Karrie share how they met and...

Precious L. Williams: Closing Your Most Ideal Prospects and Gaining Repeat Customers

Show Summary If you treat everybody like a transaction, you're not going to get customers. Humanize the numbers and make your clients humans. The Killer Pitch Master, shares in this...

Donna Serdula: Personal Branding on LinkedIn

Show Summary LinkedIn is a business tool -- use it for branding, networking, research, intelligence, and development. In this episode, Donna teaches us what to post on LinkedIn, how to...

Paul Mackiewicz: Zero Moment of Truth (ZMOT) – How Your Online Presence Impacts Buying Decisions

Show Summary What is ZMOT (The Zero Moment of Truth) and how can your accounting practice use it? Paul Mackiewicz, an Army veteran and digital marketing professional who specializes in...

Michael Buzinski: Digital Marketing for Accounting Firms

Show Summary Join us for a conversation with Michael "Buzz" Buzinski, Founder & CMO of Buzzworthy Website Marketing, about digital marketing for accounting firms in 2022. Buzz shares with us...