Marketing
Episode 403 | April 13, 2023
Moshe Amsel: Growing Your Business with Virtual Events
Show Summary How can one generate revenue through virtual events? In this episode, Moshe shares with us how he does this and how he was able to raise over $100,000...
Episode 393 | February 9, 2023
Micky Deming: Accounting Firm Marketing Through SEO, Content, and Messaging
Show Summary In this episode, Micky Deming shares with us that the simplicity of all marketing is clarity, finding value, and proper communication. It is the ability to know whom...
Episode 384 | December 8, 2022
Shaily Hakimian: Being Unforgettable To Your Network
Show Summary In this episode, Shaily talks about the thing most accountants neglect but value at the same time. She figures a lot of listeners get their business by word...
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Episode 383 | December 1, 2022
Clint White: How To Rebuild Your Brand
Show Summary A brand is forced, and that's not what we want. We want to make a choice. Think of yourself as having a tattoo. Having a tattoo is a...
Episode 364 | July 21, 2022
Karrie Jackson and Katie Robinette: How to Market When Identifying Your Niche
Show Summary Katie and Karrie went from having a side business to a successful full-time accounting and consulting business. In this episode, Katie and Karrie share how they met and...
Episode 349 | April 7, 2022
Precious L. Williams: Closing Your Most Ideal Prospects and Gaining Repeat Customers
Show Summary If you treat everybody like a transaction, you're not going to get customers. Humanize the numbers and make your clients humans. The Killer Pitch Master, shares in this...
Episode 348 | March 31, 2022
Donna Serdula: Personal Branding on LinkedIn
Show Summary LinkedIn is a business tool -- use it for branding, networking, research, intelligence, and development. In this episode, Donna teaches us what to post on LinkedIn, how to...
Episode 341 | February 3, 2022
Paul Mackiewicz: Zero Moment of Truth (ZMOT) – How Your Online Presence Impacts Buying Decisions
Show Summary What is ZMOT (The Zero Moment of Truth) and how can your accounting practice use it? Paul Mackiewicz, an Army veteran and digital marketing professional who specializes in...
Episode 340 | January 27, 2022
Michael Buzinski: Digital Marketing for Accounting Firms
Show Summary Join us for a conversation with Michael "Buzz" Buzinski, Founder & CMO of Buzzworthy Website Marketing, about digital marketing for accounting firms in 2022. Buzz shares with us...