A Deep Dive into Value-Based Pricing with Mark Wickersham

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Show Summary

Welcome to Episode 141 of Grow My Accounting Practice ft. Mark Wickersham! Today we explore value-based pricing through Mark’s 7-step model; you will discover how to make your offering even more valuable, how to use the concept of payment terms to increase your sale point for your items, how to link the price of what you offer to your value, and even the psychology of pricing, AND the importance to do testing with your pricing. Listen in!

Our Guest

Mark Wickersham – Chartered Accounted, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community.

Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.

Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

Show Links

Mark’s Software:  http://www.pricinginthecloud.com/us

Mark’s website: http://wickersham.co.uk

Mark’s Free eBook: http://www.EffectivePricingForAccountants.com

Facebook: https://www.facebook.com/pages/Effective-pricing-for-accountants/150654441705919?ref=bookmarks

Twitter: https://twitter.com/wickersonabike

LinkedIn: https://www.linkedin.com/profile/public-profile-settings?trk=prof-edit-edit-public_profile

YouTube: https://www.youtube.com/user/Pricing4Accountants

Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost-effective as possible for businesses.

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Increase profitability in your firm like never before!

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