Marketing Budgets and Referrals with Ivana Taylor

Also Available On

Available On Itunes

Show Summary

Whats the difference between a marketing budget and a client acquisition budget? This weeks guest, Ivana Taylor, talks about how you need to allocate money to acquiring a client and not spending money on marketing (there’s a big difference there!). We also discuss one of the most interesting strategies to get clients when you have no money whatsoever. We deep dive into a really unique technique called the referral guideline, which is a way for your clients to refer customers to you without costing you a penny. Welcome to Episode 39 of Grow My Accounting Practice!

Our Guest 

Ivana Taylor

Ivana Taylor is the publisher of a resource for entrepreneurs who want do LESS marketing and make MORE money. She’s listed as one of the most influential people in small business by D&B and in 2010 she ranked 21 out of 30,000 of Fast Company’s Influential people on the internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

Show Links or

— catch the #BizapaloozaChat Mondays at 2pm ET– #BizapaloozaBlab – Fridays at 2pm ET —

Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!

May 22-25, 3016

For more information on this conference and to register, click here!

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.


Leave a Reply

Your email address will not be published. Required fields are marked *

Profit First Booster Bundle

Discover the strategies for standing out and making more money. Free video training, worksheets, and more to convert your firm to an advisory service.

Get Free Access