Marketing Budgets and Referrals with Ivana Taylor

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Show Summary

Whats the difference between a marketing budget and a client acquisition budget? This weeks guest, Ivana Taylor, talks about how you need to allocate money to acquiring a client and not spending money on marketing (there’s a big difference there!). We also discuss one of the most interesting strategies to get clients when you have no money whatsoever. We deep dive into a really unique technique called the referral guideline, which is a way for your clients to refer customers to you without costing you a penny. Welcome to Episode 39 of Grow My Accounting Practice!

Our Guest 

Ivana Taylor

Ivana Taylor is the publisher of DIYMarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. She’s listed as one of the most influential people in small business by D&B and in 2010 she ranked 21 out of 30,000 of Fast Company’s Influential people on the internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

Show Links

www.DIYMarketers.com or www.smallbizapalooza.com

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Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!

May 22-25, 3016

For more information on this conference and to register, click here!

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

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