Marketing Budgets and Referrals with Ivana Taylor

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Show Summary

Whats the difference between a marketing budget and a client acquisition budget? This weeks guest, Ivana Taylor, talks about how you need to allocate money to acquiring a client and not spending money on marketing (there’s a big difference there!). We also discuss one of the most interesting strategies to get clients when you have no money whatsoever. We deep dive into a really unique technique called the referral guideline, which is a way for your clients to refer customers to you without costing you a penny. Welcome to Episode 39 of Grow My Accounting Practice!

Our Guest 

Ivana Taylor

Ivana Taylor is the publisher of a resource for entrepreneurs who want do LESS marketing and make MORE money. She’s listed as one of the most influential people in small business by D&B and in 2010 she ranked 21 out of 30,000 of Fast Company’s Influential people on the internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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