Profit First Books

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:

• Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
• A small, profitable business can be worth much more than a large business surviving on its top line.
• Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Eradicate financial stress while remaining true to your purpose.

Are you looking to open a new practice? Are you a recent grad wondering what your next step will be? Are you one of the many chiropractors who gets to their practice every day and just feels dread?

You want to have that life that you desire for your family, you want to change the health of your community, but something is holding you back, preventing you from achieving your dreams.

Debra Cassera and Sabrina Pelech have taken the core principles of Mike Michalowicz’s book Profit First, and adapted the simple cash flow method to help chiropractors to transform their dreams into a profitable reality.

Using true stories from their clients and interviews with chiropractic leaders, Profit First for Chiropractors, addresses the major struggles chiropractors face today and provides clear and actionable guidance on how to create a simple cash flow system, get paid regularly, and become permanently profitable.

As a new practice, Sabrina and Deb helped me track my expenses so I knew how to budget my true and correct overhead each month, which in turn helped me know what my business could afford as we grew. I actually loved their systems so much that I implemented them in my personal financial life as well. Diana H. DC

Debra Cassera and Sabrina Pelech, CPA, authors, speakers, and entrepreneurs. They co-founded Innate Potential, a firm which services businesses in the health and wellness industry, with a focus on chiropractic. Their passion for chiropractic comes from their own experiences of living the chiropractic lifestyle.

Over the past 20+ years, they have helped business owners to reprioritize profit, leverage the benefits of financial simplicity, and (re)gain economic peace.

Construction industry business coach, speaker, and author, Shawn Van Dyke, has taken the core concepts of Mike Michalowicz’s Profit First and customized them to address the specific needs of the construction industry. Profit First for Contractors addresses the major struggles contractors face and provides clear and actionable guidance on how to overcome them. Shawn shows contractors how to go from simply getting by to becoming permanently profitable. This book is for every construction business owner who dreams of prosperity. Using Van Dyke’s Profit First for Contractors system, readers will learn how to break out of the “craftsman cycle” – the seemingly never-ending loop of urgent tasks and responsibilities that keep contractors from gaining traction toward their important goals. He guides construction business owners how to understand their financial statements and how to use them to determine the markup and margin that lead to profits. You will also learn how to develop solid rules of thumb for the operation of your construction businesses, and how to implement an effective cash management plan that simplifies accounting and leverages normal human behavior. Using real-life stories from actual construction business owners, step-by-step advice, and his conversational twang, Van Dyke puts permanent profitability within reach of every construction business owner.

Are you an entrepreneur in a creative industry? Does your business struggle with consistent profitability and cash flow? Do you feel it is a never-ending struggle to choose between doing the work you are passionate about versus staying in business?

Profit First for Creatives is for you!

In this book you will learn:

• How to have a consistently profitable business
• How to manage your cash flow
• How to answer the question of commercial versus creative
• How to unlock your profit with pricing
• Common problems with implementing Profit First and how to overcome them
• What to do with your profit
• And much more…

Christian Brim is a Certified Public Accountant and Certified Management Accountant with over twenty-five years of working with small business owners to grow profitably. Heavily influenced by a family riches-to-rags experience in his formative years, Christian has dedicated his life’s work to helping entrepreneurs have businesses that work for them.

Dentistry is an expensive profession. The cost of doing business continues to rise, yet net income, especially from dental PPO benefit plans, doesn’t seem to keep pace. Are you feeling the crunch? Wouldn’t it be great to never worry about cash flow again? How would it feel to pay your team and yourself with ease, knowing everyone is highly rewarded for their efforts? Imagine worry-free days at your office, serving your patients. You’re smart. You graduated dental school. But running a business isn’t something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, M. Ed., have adapted the core principles of Mike Michalowicz’ s book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice. Discover this simple cash flow system, immediately increase profits, and never again be in the dark about your money.

Profit First for Ecommerce Sellers focuses on four critical areas that today’s ecommerce sellers struggle with in growing their businesses – managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.

Many owners of lawn care and landscape businesses found their companies on the belief that they would make more money working for themselves than they would as employees. Dedicated to the maintenance and beautification of properties, they believe that their hard work and their expertise in softscape, hardscape, irrigation, or snow plowing will guarantee their company’s success. But technical knowledge alone won’t generate profit or help a company grow. In fact, the owners of lawn care and landscape companies often find themselves sacrificing their personal health and family life as they struggle to stay afloat and turn a tiny profit.

It doesn’t have to be this way. By decreasing their expenses, managing their cash flow, and planning for strategic growth, these business owners can transform their companies into profit-making machines that reward them generously for their hard work, passion, and entrepreneurial spirit.

This Book Will Make Your Law Firm More Profitable

By following the simple advice in this book, one day not long from now, you will wake up to find you are taking more profits from your law firm:

• Without spending more money on marketing.
• Without hiring more staff.
• Without increasing overhead.

Notice the absence of “hedge” words. Following just about any of the advice in this book will make your law firm more profitable. Plus, you will enjoy more professional satisfaction and feel more confident about your future as your personal bank account begins to swell.

This is a must read for any law partner or law practice manager that wants to run a firm like a business instead of a bunch of lawyers sharing overhead. RJon gets you focused on best practices instead of industry myths with a simple playbook for success.

Greg Crabtree, CPA, Author of Simple Numbers, Straight Talk, Big Profits!

Profit First for Lawyers is all about understanding the same simple principle that you are also taught on every airplane flight you will ever take. If you are really going to take care of your clients, of your employees, you have to take care of business… first!

Christopher T. Anderson, Esq., Founder of Sunnyside Legal Services, and the New Leaf family of Law Firms

What if you never had to worry about having enough cash to pay your team members? What if you took home a regular paycheck from your gym? What if you really could help people get healthy AND earn that retirement-worthy windfall? You are already physically fit. Now it s time to get to financially fit. Too many gym owners use their love of fitness as an excuse not to focus on money. The problem is, when they put profitability on the backburner, most of them end up closing their gym doors. In his new book, Profit First for Microgyms, John Briggs adapts the simple cash flow method revealed in Mike Michalowicz s bestselling book, Profit First, to help you become profitable from your very next deposit. Using humor and true stories about his clients and his own microgym, Briggs offers a step-by-step plan to help transform your microgym into a profitable business that is worthy of the legacy you want to leave behind.

It’s time to level the playing field!

You are accustomed to being the first-the first to go to college, the first to start a business. You often enter rooms where no one else looks like you. You’re a trailblazer on a mission to create a new legacy for your family.

And yet, despite your success, you still work too hard for too little cash.

In Profit First for Minority Business Enterprises, Susanne Mariga, CPA, shows you how to implement the proven Profit First cash management system that has lifted thousands of entrepreneurs out of the struggle and into success. This book is designed to give you the mentorship you need to scale smart into an independent, seven-figure, minority business enterprise.

In this book, you’ll learn:

• How to apply Profit First to improve cash flow, reduce debt, and grow profit
• Strategies for revenue generation, target pricing, and margin maximization
• Expense prioritization techniques
• Power alignment and team building tools
• Secrets of-and common illusions about-successful government contracting
• Tax strategies designed to build generational wealth while maximizing business profitability
• How to make an impact in your industry when no one else looks like you

We have committed a percentage of the proceeds from this book to send girls to school in Zimbabwe. So, when you purchase Profit First for Minority Business Enterprises, you contribute to an education that will alter the life of a Zimbabwean girl. By allowing young women to receive an education, not only do you alter their future, but you pivot the future of their offspring for generations to come. Thank you for being part of our mission of changing legacies.

Profit First for Optometrists is a 20/20 prescription for prosperity. Going beyond the usual number crunching, Author and Accountant Rachel Siegel ingeniously adapts Profit First principles into a tailor-made framework for modern optometry. By prioritizing profit, optometrists can finally have the freedom to focus on what they love—their patients—and sharpen their bottom line in the process. Using true stories from their clients and interviews with optometrists and business professionals, Profit First for Optometrists provides clear and actionable guidance on how to create cash flow, get paid, and become profitable because in the world of eye care, a healthy bottom line is the best kind of sight.

Profit First for Photographers is more than a book; it’s a beacon of hope for photographers trapped in the cycle of entrepreneurial poverty, struggling to manage finances despite business success. Through relatable stories, like that of Felicia, a photographer on the brink of giving up, Venus illustrates common financial pitfalls and offers a practical, step-by-step roadmap to financial clarity and success.

Each chapter guides readers through setting up a tailored banking structure, understanding the nuances of cash flow management, and applying the principles of Profit First to their unique business circumstances. From confronting the harsh realities of underpricing and overspending to celebrating the joy of taking a Profit First distribution, this book is both a lifeline and a playbook for photographers determined to achieve financial freedom and business success.

Venus Michael’s approach goes beyond traditional financial advice. She delves into the psyche of the photographer, addressing not just the mechanics of money management but the mindset shifts necessary for lasting success. Her method is both a science and an art, marrying the analytical with the emotional, guiding photographers to a place of financial clarity and confidence.

What if you had an easy button for your real estate money? Are you one of the countless agents who gets to the end of the year, looks at an empty bank account and wonders where it all went? What if you had a practical money system that worked? No matter what.

It’s possible and simpler than you think. Profit First has helped hundreds of thousands of businesses escape the perils of barely getting by and achieve instant profitability. Damon Yudichak has translated the Profit First system to meet the unique needs of real estate agents. There’s the inconsistent income, ever increasing expenses and dreaded tax surprises. Overwhelm ensues and finances resemble an overcrowded garage with no more room for a car.

Profit First for Real Estate Agents is built on two timeless money principles which will give you more than 80% of your money success. When you apply them to your real estate business you put yourself on the path of long-term financial success. If you can calculate a house commission in your head, you have enough math skills to master your money. Profit First for Real Estate Agents is the missing link you’ve been looking for.

It’s time to stop living deal to deal.

Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don’t have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills.

In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes “pay yourself first” possible; it makes it easy. Built on the proven Profit First method created by Mike Michalowicz, this system is tailored to the unique realities for real estate investors. Designed to help you reduce stress and build a healthy and profitable real estate company, this step-by-step guide will even show you how to get more deals using the Profit First System. Starting today.

People don’t open restaurants because they just want to start a business. People open restaurants because they are building a dream.

You can create the restaurant of your dreams, be profitable, pay your vendors, your staff, yourself, and savor the joys of hospitality, without the stress and uncertainty.

You don’t have to struggle to make it in the restaurant business. As a matter of fact, that could be the thing holding you back from real success.

In this book, you will:

· Setup a proven cash management system designed for restaurants.

• Build (or rebuild) your business model to maximize profit.
• Dial in all your expenses and find money (with tools!).
• Understand your numbers better than ever before.
• Learn a marketing strategy guaranteed to put “butts in seats”.

“Profit First for Restaurants is a comprehensive view into cashflow management specific to the challenges all restaurant owners face with covering payroll, making profit, and accounting for potential swings in COGS. The book provides real examples of restaurant owners and their journeys.” – Angela Goodman, Founder of Valkyrie Ventures Group LLC & Owner of Famous Toastery (multiple locations)

Kasey Anton has spent her life in restaurants. They are her passion. Over the last 15 years, Kasey has built a business that specializes in helping hundreds of businesses start, grow, and thrive. And it all starts with taking your profit, first.

Transform Your Cash-Eating Salon Into a Money-Making, Freedom Machine

As a salon owner, you’re the ultimate creative entrepreneur — filled with passion and dedication to uplift the lives of others. You’re surrounded by gifted stylists, there’s plenty of traffic through the door, and your salon brings in great money. But, you’re still stuck working long hours, spending time away from those you love, and feeling trapped behind the chair. With burnout slowing becoming your new reality – what can you do to create the freedom you deserve?

Ronit Enos has been there and in Profit First for Salons, she walks you through exactly what she did to take control of her business — and her life — in this must-read book for salon, spa, and barbershop owners. Enos teaches you the proven Profit First formula so you can master it to build profits, destroy debt, eliminate the work-overwork cycle, and become financially sound – no matter where you’re starting from.

This book is rich with real-world examples of salon, spa, and barbershop owners who are using Profit First to thrive, reach new heights, and create incredible freedom for themselves and their rockstar teams. It’s time to fall in love with your business again and have it fuel your passions, your dreams, and your future! And, Profit First for Salons is your roadmap to get there!

Every practice deserves to be profitable.

For therapists, profit is too often an afterthought. You focus on caring for clients and paying rent and clinicians, and take home the leftovers-if there are any. In Profit First for Therapists, Julie Herres adapts the popular Profit First cash flow system specifically for private practice owners. Through client stories and case studies, powerful frameworks, and simple tips, she lays out a clear path to profitability.

In this book, you will learn how to:

• Implement Profit First in your therapy practice, step by step
• Determine spending guidelines for various stages of private practice
• Scale your space, your people, and your leadership positions
• Manage clinician compensation, your group practice’s largest expense

No matter the size of your practice, or whether you’ve read Profit First, this book will give you the tools you need to stop worrying about money and achieve financial freedom.

If you have finally had enough of the constant cash flow struggle and you are ready to make a change, Profit First for Tradies will guide you. Katie Crismale- Marshall has taken the core concepts of Mike Michalowicz’s Profit First method and customised it to meet the specific needs of Australian tradies.

IN THIS PRACTICAL, EASY-TO-READ BOOK YOU WILL LEARN HOW TO:

• Check the foundations of your business to make sure they are rock solid
• Live the life you dreamed of when you first became self-employed
• Find profit in your business you didn’t know you had
• Recognise common mistakes so you can avoid them
• Organise your finances to make them actually useful to you
• Make a profit in your business from day one
• Find your financial rhythm and stick at it
• Set up Profit First without being overwhelmed

If you are ready to be a tradie who is permanently profitable, with money in the bank and all of your concerns and stress about cash flow overcome, this is the book for you.