Show Summary
In today’s episode of the Grow My Accounting Practice Podcast, we’re thrilled to welcome Christian Brim, a Profit First Professional and the distinguished author of “Profit First for Creatives.” Christian dedicates his career to helping small business owners achieve financial stability and growth through innovative accounting strategies. His expertise is specially tailored for the creative industries, where financial management often takes a backseat to artistic pursuits.
During the episode, Christian dives deep into the concept of Target Market, discussing how creative businesses can identify and effectively serve their ideal customers. He explains the importance of understanding who your customers are, what they truly need, and how to align your business offerings to meet these needs. This segment is crucial for creatives who often struggle to position their services in a competitive market.
Furthermore, Christian sheds light on Value Pricing and its significance in maximizing profitability while fostering customer satisfaction. He explores the distinctive dynamics between Builders and Artists within business settings, emphasizing the need for balance between operational efficiency and creative freedom. Lastly, Christian’s talk highlights how passion drives success in the creative sector, encouraging listeners to harness their passion to create sustainable and profitable business models. This episode is a must-listen for any creative professional looking to elevate their business acumen and financial prowess.
Christian Brim launched his first real business at the age of 26, while also navigating the challenges of having two children under two and supporting his very anxious wife. His passion for helping small business owners succeed is deeply rooted in his childhood, influenced by witnessing his extended family’s business go bankrupt. Over the years, Christian has worked with hundreds of small businesses, guiding them from startup to exit across a variety of industries, including manufacturing and software. His expertise primarily lies in taxes and finance, although he has also extensively assisted businesses with strategy and execution.
Christian is the driving force behind Core Group, a company that aids small businesses across America in growing profitably through better financial information. Under his leadership, Core Group is committed to delivering No Surprises, Strategic Relationships, and Proven Outcomes.
Apart from his professional endeavors, Christian is actively involved in Whiz Kids, a reading tutoring program for at-risk children. He has also been an active participant in the Entrepreneurs Organization, taking on various board positions, including that of Chapter President.
Christian attended the University of Oklahoma and holds a license as a Certified Public Accountant. He also possesses a Certified Management Accountant certification and is accredited in Business Valuation by the American Institute of Certified Public Accountants. Christian has enjoyed a long-standing marriage of 30 years and is the proud father of three adult children.
Previously, Christian worked as a commercial banker, a role he often mentions with a hint of humor, requesting not to be judged too harshly for it.
Website:
www.coregroupus.com
LinkedIn:
https://www.linkedin.com/in/christianbrim/
X:
@coregroupus
https://twitter.com/coregroupus
Facebook:
https://www.facebook.com/coregroupus
YouTube:
https://www.youtube.com/channel/UCeO0QG2ygjLQz9TvEm_osyQ
Instagram:
https://www.instagram.com/coregroupus/
Corporate Partner:
People Processes – https://peopleprocesses.com/
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