In this enlightening episode of the Grow My Accounting Practice Podcast, we dive into the world of sponsorships with Justin Moore, a seasoned Sponsorship Coach and the founder of @CreatorWizard. Justin addresses a common misconception right off the bat, discussing whether non-dancers can secure sponsorships on platforms like TikTok. His insight into the diverse nature of sponsorships beyond typical expectations sets the stage for a dynamic conversation about leveraging personal and brand strengths in various digital spaces.
The discussion then shifts to the finer details of sponsorship strategy, where Justin outlines the pitfalls of the wrong way to pitch to potential partners. He emphasizes the importance of understanding the brand’s values and aligning your pitch accordingly, which is crucial for making a lasting impression. Justin also shares his expertise on how to price partnerships effectively, ensuring that creators and influencers do not undersell their value or overshoot market expectations. This segment provides invaluable advice for anyone looking to monetize their influence.
Finally, Justin talks about the strategies for winning repeat partnerships, highlighting the significance of post-campaign reporting and the role it plays in maintaining long-term relationships with brands. He teases his forthcoming book, “Sponsor Magnet,” which promises to be a comprehensive guide to becoming a sought-after name in the world of sponsorships. This episode is packed with actionable tips and is a must-listen for creators looking to expand their sponsorship opportunities and for businesses aiming to enhance their influencer engagement strategies.
Justin Moore is a Sponsorship Coach and the founder of @CreatorWizard, a school and community that teaches you how to find and negotiate your dream brand deals so you stop leaving thousands on the table.
Along with his wife, April, he has been a full-time creator for over eight years and has personally made over $4 million working with brands. He also ran an influencer marketing agency for over seven years that has helped other creators earn an additional $3 million.
Justin brings a unique perspective because not only has he been a creator securing sponsorships for years, but, by running an agency, he also has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. Justin’s mission is to enable creators, both big and small, to land 1 million paid brand partnerships by 2032.
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