Show Summary:
In today’s episode of the Grow My Accounting Practice podcast, we are excited to welcome Michelle Weinstein, a seasoned sales expert and founder of The Abundant Accountant. Michelle dives into the core challenges that firm owners face when it comes to sales, particularly the difficulty of increasing fees for existing clients. She shares insights into why many accountants, CPAs, and bookkeepers struggle with pricing and undervalue their services, often feeling hesitant to charge what they’re worth. Michelle highlights the importance of shifting the mindset around sales and emphasizes that the key to success lies in understanding and communicating your true value to clients.
Throughout the episode, Michelle also explores effective strategies for overcoming these common obstacles. From developing confidence in sales conversations to mastering the art of value-based pricing, she provides practical tips that firm owners can immediately apply to increase their revenue without taking on more work or sacrificing client relationships. Tune in to learn how to break through these barriers and take your firm to the next level!
Michelle Weinstein is a seasoned entrepreneur, sales expert, and founder of The Abundant Accountant. With over 20 years of sales experience, she has worked with CEOs of billion-dollar companies, secured contracts with national retailers like Costco and The Vitamin Shoppe, and even pitched her way onto ABC’s Shark Tank.
Starting her career in finance, Michelle’s mission today is to help accountants, EAs, CPAs, and bookkeepers recognize their true value and confidently sell high-level services to their clients. In the past two years, her clients have collectively generated over $20 million in additional revenue—without working extra hours, taking on numerous new clients, discounting their services, or doing anything they didn’t want to do.
Website:
www.theabundantaccountant.com/freedom
Corporate Partner:
Cash Flow Mike – http://www.cashflowmike.com/
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