Liston Witherill aims to help professional services firms build the confidence and systems they need to win the business they know they should. He is on a mission to help 100M people become world-class, effective, and ethical communicators.
Liston Witherill is founder and creator of Serve Don’t Sell, a company that empowers professional services firms to build the confidence and systems they need to win the business they know they should. Liston is also the host of the popular Modern Sales podcast, a Top 10 sales podcast, and author of a book on – you guessed it – sales. He’s on a mission to create the most effective, ethical communicators in the world, and uses the latest psychology and neuroscience to understand the science of how people make decisions. Liston lives in Portland, OR with his wife and two pets, and makes music in his spare time
- Nextiva – VOIP phone providers for small businesses and fully integrated CRM
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