Liz King Caruso: Building a Community to Grow Your Brand

Show Summary:

In this episode of Grow My Accounting Practice, we’re joined by Liz King Caruso—Event Strategist, Consultant, and CEO of Liz King Events and techsytalk—to dive into the power of building a community to grow your brand. Liz shares her insights on how businesses in 2025 are leveraging events not just for visibility, but for genuine connection and long-term growth. From in-person to virtual and hybrid gatherings, Liz explores the evolving trends in what attendees truly value—and how brands can meet those needs with intention and impact. She also unpacks the most common missteps businesses are making with their events and why simply “hosting” isn’t enough. Plus, she answers a key question on every business owner’s mind: is it still worth investing in events?

Tune in to discover how thoughtful, community-centered events can be a game-changer for your brand.

Biography:

Liz King Caruso is an Event Strategist, Consultant, and Speaker. As CEO of Liz King Events and techsytalk, Liz actively works as an event strategist while also educating and building community for fellow planners. Over the past 10+ years, she has helped numerous businesses and thought leaders grow their audiences and sell their products through in-person, virtual, and hybrid events. She has also worked with thousands of event professionals to help them reskill and embrace technology as a driver of change in the industry.

Liz has been recognized as one of the 25 Most Influential People in the Events Industry, Top 5 Women in Event Tech, 21 Most Influential Women in Events, and Top 50 Virtual Meeting and Events Innovators, among other honors.

LinkedIn:
https://www.linkedin.com/in/lizkingevents/

Corporate Partner:
FlexPoint – http://www.getflexpoint.com

Profit First App Version 2.0 is here!

More Education. More Functionality. More Profit!

Podcast: Play in new window | Download

Comments