Marcus Kroek: Start With “I” in Maslow’s Hierarchy

In today’s episode of Grow My Accounting Practice, we’re joined by business coach and Profit First Master, Marcus Kroek, for a powerful conversation around leadership, client relationships, and personal growth.

Marcus introduces the concept of “Start with ‘I'”, a framework inspired by Maslow’s Hierarchy of Needs, focused on employee engagement and self-awareness in leadership. This episode dives into how truly effective teams begin with leaders who understand and meet their own foundational needs before inspiring others—tying in beautifully with themes from the book All In and our previous discussion with Danielle Mulvey.

We also explore how accountants and bookkeepers can boost their sales success and client value by asking deeper, more insightful questions—getting to the problem behind the problem. This approach not only helps attract better-fit clients but also transforms existing relationships by positioning you as a trusted advisor rather than just a service provider.

If you’re looking to deepen your impact as a business owner or advisor, this episode is packed with strategies to start from within and grow outward.