Mary Kate Loftus and Robin Mink: Impressia Bank – Profit First Package

Show Summary:

In this episode of the Grow My Accounting Practice Podcast, we are joined by Mary Kate Loftus, President of Impressia Bank, and Robin Mink, a founding member of its Steering Committee, to discuss the exciting ways Impressia Bank is redefining banking for business owners—especially women entrepreneurs. A newly established digital division of CNB Bank, Impressia Bank offers full-service banking products for both personal and business needs while focusing on innovative solutions to support Profit First Professionals (PFP) and their clients.

The discussion highlights how Profit First Professional Erin Green (Trinity Growth Advisors) played a key role in educating the Impressia team about the Profit First cash management methodology. This inspired the development of a Profit First account package, tailored to help entrepreneurs implement and streamline their cash flow allocations. Additionally, Impressia Bank introduced a Multi-Transfer Percentage Tool within their eBanking system to simplify PF allocations and ensure users can effectively follow the methodology.

Beyond Profit First, Mary Kate and Robin discuss Impressia Bank’s mission to redefine the client-bank relationship and tackle the gender gap in funding to support and advance women in business. They share how the bank is innovating to provide resources, education, and support to empower female entrepreneurs while ensuring financial clarity and success. Tune in to learn more about how Impressia Bank is reshaping the future of banking for women and Profit First adopters alike!

Biography:

Mary Kate Loftus is the President of Impressia Bank, a division of CNB Bank focused on empowering women business owners and leaders through innovative banking solutions, including education, grants, and specialized services. With a financial career spanning over two decades, Mary Kate has held leadership roles at Fortune 500 institutions, driving transformational change in digital banking and customer engagement. Recognized by Forbes as one of “6 Women Changing the Face of Leadership in Banking and Finance,” she is deeply committed to community growth and women’s economic empowerment, serving on several boards and advisory committees.

Robin Mink, a Certified Treasury Professional (CTP) with over 30 years of experience in treasury management, is a founding member of Impressia Bank’s Steering Committee. Robin joined CNB Bank in 2017 to lead treasury management strategy and has a strong background in both corporate finance and banking, including roles at Cardinal Health and Safelite Autoglass. Together, Mary Kate and Robin bring a wealth of expertise to Impressia Bank, redefining banking for women entrepreneurs and leaders.

Website:

www.impressiabank.bank

Corporate Partner:
Impressia Bank – https://impressiabank.bank/

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