Paul Mackiewicz: Zero Moment of Truth (ZMOT) – How Your Online Presence Impacts Buying Decisions

Show Summary
What is ZMOT (The Zero Moment of Truth) and how can your accounting practice use it? Paul Mackiewicz, an Army veteran and digital marketing professional who specializes in helping small businesses get a true understanding of their clients’ behavior and uses that information to create highly effective digital marketing strategies, explains in today’s episode.
If you want to know how you can bring core values and an emotional connection into today’s digital marketplace, how to identify and utilize what makes you naturally stand out from your competition–and how to approach responding to online reviews as if you’re playing golf–don’t miss this episode!
Listen now and let us know what you think in the comments below!
  Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground. Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today. Website: Instagram:

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