This fun episode features Roger Dooley, the author of a book called Friction. He’s here to tell our GMAP listeners how to remove friction from the client experience, and even from within your company. Learn how to get more clients- buying more things- more easily, on this episode of the Grow My Accounting Practice Podcast.
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. Hes been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
- Website: rogerdooley.com
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