Show Summary:
On today’s episode of Grow My Accounting Practice (GMAP), we welcome Ron Baker, renowned thought leader, author, and co-host of The Soul of Enterprise, to discuss the shift from the service and experience economy to the Transformation Economy. Ron explains what a transformation truly is and why accountants should focus on delivering transformational outcomes rather than just services. He also explores the most innovative question surrounding the business model, challenging traditional approaches to firm growth. Additionally, he delves into the crucial distinction between the Revenue Model and the Pricing Model, highlighting why understanding this difference can set firms apart. If you’re ready to rethink how you operate and position yourself at the forefront of this economic shift, don’t miss this insightful conversation.
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Biography:
Ronald J. Baker began his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. He is the founder of VeraSage Institute, a leading think tank dedicated to educating professionals worldwide, and co-host of The Soul of Enterprise: Business in the Knowledge Economy on VoiceAmerica.
Ron has authored eight best-selling books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Implementing Value Pricing. His latest book, Time’s Up!: The Subscription Business Model for Professional Firms, co-authored with Paul Dunn, was published in November 2022.
A globally recognized speaker, Ron has shared his value-pricing message with over 400,000 professionals. He has been named among Accounting Today’s Top 100 and Top 10 Most Influential People (2001-2007, 2011-2023) and was inducted into the CPA Practice Advisor Hall of Fame in 2018. He is also a faculty member of the Professional Pricing Society. Ron currently resides in Petaluma, California.
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