Show Summary:
In this episode of the Grow My Accounting Practice Podcast, Seth Norris, CPA and former CFO, brings a unique perspective on applying Profit First principles to creative businesses and beyond. Seth dives into the key differences between independent creators and those tied to publishers, the cash flow struggles of seasonal businesses, and the importance of aligning financial goals with personal dreams.
He also shares how his personal experiences shaped his journey, including balancing work and family life as a father of five and transitioning from banking to running his virtual CPA practice full-time. Seth’s insights highlight the transformative power of strategic planning, intentional work-life integration, and empowering clients to achieve financial independence.
Don’t miss this inspiring discussion filled with actionable advice for accountants and business owners alike!
Biography:
Seth Norris began his career in public accounting in 2008 and earned his CPA designation in 2011. After nearly a decade in public accounting, he transitioned to a role as a CFO of $400 million bank, where he gained extensive financial leadership experience. During this time, Seth also managed a small virtual CPA practice as a side adventure.
At the end of 2022, Seth left the banking industry to focus on his accounting practice full-time, officially launching it on January 1, 2023. That same year, he became a member of Profit First Professionals.
Based in a small rural town in Louisiana, Seth serves clients across the country through his virtual business model. He and his wife, Jessica, a fiction author, homeschool their five children while enjoying the flexibility of remote work.
Website:
norriscpafirm.com
Instagram:
instagram.com/norriscpa
Facebook:
facebook.com/norriscpafirm
Corporate Partner:
Relay.Fi – www.relayfi.com
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