Many businesses, particularly small business owners, are faced with the challenge of the consideration of raising prices. Business owners hear they should but are afraid to do it. Brian Thompson struggled with this challenge for a period of time.
Fear has been one of the motivators in life for Brian, and it impedes the progress he wants to make. Raising prices scared him, thinking about rejection or the people saying they don’t want to work with him anymore because of increasing his costs.
In this episode, Brian shares how he overcame his fear of rejection and people saying “no” to him for raising prices and how it affected his business revenue.
He also gives us an excellent idea on how to make time for optimizing your business which he calls the Brian Week for his own business.
Brian Thompson is the founder of Brian Thompson Financial LLC. As both a tax attorney and CERTIFIED FINANCIAL PLANNER™, Brian provides comprehensive financial planning to LGBTQ entrepreneurs who run mission-driven businesses. He helps his clients create and run businesses that are both impactful and profitable.
Entrepreneurs hold a special place in his heart. He spent a decade defending them against the IRS as a tax attorney and has become one himself as an advisor.
Brian was named to InvestmentNews’ 2018 “40 under 40” and given the Inspiring Leader Award by the National Association of Personal Financial Advisors (NAPFA). He’s a Senior Contributor to Forbes.
Brian graduated cum laude from DePauw University and obtained my Juris Doctor from Boston University School of Law. He earned his Certificate in Financial Planning from Boston University Center for Professional Planning and received my CERTIFIED FINANCIAL PLANNER™ designation in 2012.
- People Process – https://peopleprocesses.com/
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