Show Summary
Lean into your knowledge. There are business owners out there that need your experience and advice. You have it, don’t hold it back.
In this episode, Christeen Era shares why she was convinced that the industry, Lawn Care and Landscape Businesses, needed her. Christeen sadly watched businesses in this industry go down one by one when the economy took a downturn. These firms just didn’t have the tools and the knowledge.
This is one of the reasons that she authored the book, Profit First for Lawn Care and Landscape Business. Using this experience, she coaches her clients and the readers on how to implement it in their businesses. She educates them on what the full implementation of Profit First can do for their businesses and how powerful it is through her courses and group work.
It can be difficult to talk to clients about their financials. Whether is the shame of what has happened in the past or that they do not understand certain pieces of the financial information, Christeen shares about the importance of creating a safe space to work things through. She shows them that it’s okay and that they are great at their craft and not necessarily expected to be experts with their numbers at the beginning.
Christeen shares more about the process of writing the book and how it transformed her and her business today.
Christeen Era, the co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve more robust growth.
In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, she is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor.
Green Profit Academy Website:
https://greenprofitacademy.com/
Core Growth Strategies Website:
https://coregrowthstrategies.com
Resource Download Page:
https://greenprofitacademy.com/resources/
Green Profit Academy Facebook Page:
https://en-gb.facebook.com/people/Green-Profit-Academy/100066852463815/
Profit First for Lawn and Landscape Businesses Facebook Page:
https://www.facebook.com/pflawncarelandscape
Corporate Partner:
- People Process – https://peopleprocesses.com/
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