David Lorenzo: How Business Development and Revenue Growth Works for CPAs

Show Summary

In this episode, David Lorenzo talks about why networking is the “fool’s gold” of marketing, how to get new clients with no marketing budget, and how marketing a service-based business is different from marketing a product-based business. David also shares the one question people need to ask to close a deal in 60 seconds.   David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. He is a world-class sales expert known for his proprietary 60 Second Sales System.   Website: http://DaveLorenzo.com

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