Show Summary
LinkedIn is a business tool — use it for branding, networking, research, intelligence, and development.
In this episode, Donna teaches us what to post on LinkedIn, how to shine, and what’s the number one way to showcase our expertise.
Everything starts with optimizing our LinkedIn profile to be found and stand out above the rest. We should leverage LinkedIn to brand ourselves as industry experts.
Networking on LinkedIn now is more important than ever. Donna also shares in this episode how to attract business partners and employees with a LinkedIn presence and reveals the secret to getting active and noticed on LinkedIn.
Listen to this podcast now and learn more about leveraging your LinkedIn profile to get more prospects or leads! Don’t forget to leave your comments below!
Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.
A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.
In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com.
Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.
She is the author of the book LinkedIn Profile Optimization For Dummies, published by Wiley.
Donna has been featured on Forbes, Business Insider, Times Money Section, Wall Street Journal’s MarketWatch, LA Times, NBC, SiriusXM Radios, The Focus Group, and many other news outlets.
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www.facebook.com/LinkedInMakeover/
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www.instagram.com/donnaserdula/
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Corporate Partner:
- People Process – https://peopleprocesses.com/
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