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Show Summary
This week we do a deep exploration into value based and fixed based pricing. We learn the unique interview strategy that you need to follow with your clients from the get-go in order know how to provide services for them, as well as determining how well your clients are prepared for value based pricing. We dig into the 3 core variables that determine your pricing model including the volume of business you’ll be doing with the client, the level of communication you have to have with them, and the complexity of the work. Additionally we get familiar with the 3-stage pricing model where you offer your highest offering (world class), secondary offering (premium), and then the lowest offering (basic) and explain why most customers will migrate to the premium based pricing when you model it this way. This week’s Pshychology of the Sale covers “the decoy” and a GMAP-Now task of reverse sequencing. Welcome to Episode 26 of Grow My Accounting Practice!Our Guest
![Wendy Knutson](https://www.profitfirstprofessionals.com/wp-content/uploads/2016/01/Wendy-Knutson.jpg)
Show Links
Website: knutsoncpa.comCorporate Partners
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