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Today we discover how to apply comedy specifically to growing your practice. Comedy brings about the elements of surprise and attention… when you have that, you have your customers and prospects in your hands, waiting to hear what you have to say next. In this episode Greg suggests appropriate uses of humor and also when to avoid it. He also shares a few tips of where to get sources for funny jokes, situations, or anecdotes that will flow in with your regular conversation. Plus, there’s a powerful GMAP-Now task AND Psychology of the Sale. Welcome to Episode 31 of Grow My Accounting Practice!
Greg was born in Akron, Ohio, in the shadow of the Firestone tire factory. He began swimming competitively when he was eight for the Mountlake Terrace Lemmings, and he graduated in 1995 from the University of Washington with a math degree. (He chose math for the ladies.)
After serving ten-years as an 8th grade math teacher, he decided it was time for a career change mainly because he “couldn’t stand those little bastards.” He began his accounting career with a local CPA firm in Orem, Utah, where he consistently failed the QuickBooks ProAdvisor advanced certification test.
Greg is the co-host of a monthly podcast that you’ve never heard of. He is a regular blogger for both Going Concern and the THRIVEal CPA Network. In 2011 he was awarded the “G. Robert Newhart Non-Value Added Fellowship” of the VeraSage Institute. Accounting Today included him in its 2013 and 2014 lists of the Top 100 Most Influential People in the Accounting Profession.
Over the past 12 years, Greg has established himself as a unique voice in the world of stand up comedy. He has shared the stage withPete Holmes, Kyle Kinane, Chris Kattan, Rob Schneider, and Weird Al Yankovic and was a featured in the 2011 Laughing Skull Comedy Festival in Atlanta and the 2012 Laughing Devil Comedy Festival in New York City.
Greg currently works as the controller and general manager for the Utah Valley Physicians Plaza. He lives in Provo, Utah, with his wife and two kids. He enjoys watching Storage Wars, drinking Diet Coke, and swearing.
Thriveal blog: https://thriveal.com/author/gregkyte/
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2 thoughts on “Comedy and Growth with Greg Kyte”
My favorite episode to date! I’ve been told many times that I’m breaking barriers all over because I have purple hair and a good sense of humor. I’m an Entrepreneur getting started on my own accounting business, and so far people love that about me and it hasn’t made them walk away, it’s made them more comfortable around me. I have been told by a couple of more “stuffy” “old school” professionals that I might not get business if I have purple hair and if I’m not more serious at all times and I told them, if people walk away from me because of who I am, they are not my ideal client anyway so I am perfectly ok with them going to find an accountant who fits their needs. So many great points made in the episode, once again you guys have killed it! Thank you for sharing!!!!
Erin – Ironically… you will get more qualified business because of your purple hair. You see, people like to work with people who are like them. I suggest asking another purple hair professional if they would work with you. I suspect you would get a MUCH different answer than the old school professional.
As Oscar Wilde said…. be yourself, everyone else is already taken.