The Importance of Customer Loyalty with Jim Ford

Also Available On

Available On Itunes

Show Summary

Jim Ford joins Mike Michalowicz, Ron Sahayran, and Chris Curran to discuss the importance of customer loyalty and how you can increase it.  How likely will your clients promote your services? Jim teaches us the net promoter score, which is a simple ranking system for you to determine what clients love you and which don’t…  and then gives us some actions you can take to convert the folks who aren’t in love with you lovers, as well as getting the folks who already love you to promote you actively in their client base. Loyalty is the ultimate way to grow your accounting practice! It’s the way to retain customers, do more business with them and be recommended in your niche. All that and more in episode 40 of Grow My Accounting Practice!

Our Guest Jim Ford

Jim is a CXO (Chief Experience Officer) and consultant.  He looks at things through the eyes of customers – your customers. With a lifelong passion for customer experience, Jim founded LTC Consulting to help companies who care about their customers to increase customer engagement and build lasting and mutually beneficial relationships. Jim has led customer engagement initiatives in retail, hospitality, healthcare, nonprofit and government sectors. Over the years, he has become an expert in designing and implementing successful customer experience and customer engagement initiatives that drive business growth and profitability. His goal is always the same – increase customer loyalty. Customers ranging from start-ups to Fortune 500 companies use his proven processes and methodology to deliver exceptional customer experiences that increase revenues and improve the bottom line.

Show Links


Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!

May 22-25, 3016

For more information on this conference and to register, click here!


Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses. Nextiva – VOIP phone providers for small businesses. Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches. TSheets – The #1 customer rated time tracking solution! Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Increase profitability in your firm like never before!

Apply Now


Leave a Reply

Your email address will not be published. Required fields are marked *