Niche Specialization and Rapid Growth with Valerie Waterman

Also Available On

Available On Itunes

Show Summary

This week we had the pleasure of speaking with Val Waterman of Answer design group. Valerie shares how her own company experienced explosive growth by committing to, you guessed it, a niche. She walks us step by step through how she identified her niche and how you can do the same and experience rapid growth. But Valerie’s story doesn’t end there… her business takes a turn in her business and was able to broaden out after she mastered her niche. Learn how she did it – all the secrets and tricks to rapid growth and niche specialization right here on Episode 66 of Grow My Accounting Practice!  

Our Guest 

vwaterman Val Waterman, is a partner at Answers Design Group in Warren, NJ. For over 25 years she has specialized in designing sales-driven websites, multimedia presentations, videos, corporate identity, print materials and upscale PowerPoint/Keynote presentations. Previously, she was a textile designer and an account executive for seven years for two top home furnishing textile companies in NYC, Scalamandré and Jack Lenor Larsen, selling textiles, furniture to architects and interior designers. Her experience and understanding of direct sales / marketing brings focus and clarity to the process of designing sales tools. Vals mission always includes partnering with clients to help them successfully market their businesses and increase sales. Her focus is to create attractive, cohesive deliverables to get the most return for clients investments. Clients tell her that she listens carefully, and delivers incorporating the most important aspects of their businesses in the materials that she develops. She brings strong ethics, expertise, experience and a sense of humor to every project that she undertakes. A small sampling of her clients have included, Discovery Communications (Discovery Channel), A&E, Lipton, Univision, Citibank, Chase, NY Head & Neck Institute, Cranial Base Center of NY, Ross Anglim Angelini, Firm Foundations, Integrated Sports Specialties, Aero-di-namics, Kastrud Engineering, Integrated Sports Specialties, One River School of Art and Design, Straight Up Consulting and Unilever.  

Show Links

Website – LinkedIn –   Facebook –  

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses. Nextiva – VOIP phone providers for small businesses. Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches. Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Increase profitability in your firm like never before!

Apply Now


Leave a Reply

Your email address will not be published. Required fields are marked *