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On this episode we talk with Bob Burg, the author of The Go-Giver, The Go-Givers Sell More, and other wildly popular books about contribution. Bob explains why accountants and bookkeepers are best served by contributing to their prospects and clients first, and always, and in return their business will grow like never before. Bob shares the five ways to communicate value, excellence, consistency, attention to detail, empathy and appreciation along with dozens of tips that will help you to become a go-giver before the episode is out. Welcome to episode 78 of the Grow My Accounting Practice.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
Linked in: https://www.linkedin.com/in/bobburg
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