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On this episode we talk with Brian Kurtz. We discuss the power of direct response marketing. Marketing to your clients in a way that you can gauge who is responding to what advertisement your making and gauge whether its working. Direct response marketing is a way to proactively engage your clients. No longer should you just hope that word of mouth will feed you business. Now you have a very practical and affordable tool to getting business when you need business. Welcome to episode 82 of the Grow My Accounting Practice.
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…”
Brian spent 34 years helping build Boardroom Inc. into one of the most successful and respected direct marketers ever.
During his tenure at Boardroom, Brian was responsible for the mailing of close to 2 billion pieces of direct mail (and he did NOT lick every stamp!); he was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, he was committed to working with the most innovative direct marketing techniques; and he is known for working with some of the greatest direct marketing consultants and copywriters who have ever lived and considers himself a lifelong student.
Under Brian’s marketing leadership, Boardroom sold millions of subscriptions and tens of millions of consumer, health and business-related books; and during his career at Boardroom, revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
His mission for the next 35 years (as the Founder of “Titans Marketing LLC”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today.
And he will do that as both a student and teacher.
In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade which was called the “Titans of Direct Response.”
“Titans” brought together the greatest minds in direct response marketing from the last 50 years as both speakers and participants.
Information on the epic conference is at, www.TitansOfDirectResponse.com.
Brian continues this mission today as “the bridge” by co-authoring The Advertising Solution; creating mastermind groups consisting of the world’s leading direct response companies committed to multi-channel marketing; and consulting closely with (and advising) bleeding edge companies to create best-in-class marketing programs and messaging.
He also writes and speaks regularly. Recent content can be found at www.briankurtz.me.
But truth be told, Brian is really just a Little League Baseball Umpire and does this direct marketing stuff on the side…his ultimate goal is to umpire in the Little League World Series in Williamsport, PA while he is still upright…and he hopes it happens soon…
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