Geraldine Carter: Capturing Invisible Demand

Show Summary In this episode, Geraldine explains what invisible demand means and how to create and capture it. She also shares with us the following points related to creating an invisible demand:
  1. value of your services
  2. undercharge relative to the value
  3. always be creating demand, even when you are full
  4. limit supply
  5. focus on creating 100% results for 100% of your clients and take 100% responsibility for all the things within your control
More great insights from Geraldine when you listen to this episode of Grow My Accounting Practice podcast.
Geraldine Carter is a business coach for CPAs who need help getting off the tax hamster wheel. Her clients routinely add multiple 5-figure engagements to their books within the first few months of working together, while spending less time at the office. Her podcast, Business Strategy for CPAs has more than 100,000 downloads and is ranked in the top ten podcast for CPAs, by Apple Podcasts. Geraldine holds a BS in Engineering from Cornell University, is the co-founder and CFO of a company where her cashflow forecasting models resulted in millions of dollars for climate change efforts. In her free time, she can be found mountain biking forested trails or running after her two small children in her hometown of Ketchum, ID.   Website: Corporate Partner:

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