Lori Hardtke: Knowing What You Don’t Want

Show Summary
In today’s episode of the Grow My Accounting Practice Podcast, we welcome Lori Hardtke, the owner and president of ByteWize, Inc. Lori shares her journey of building a successful MSP business while staying true to her vision and values. She reveals that her motivation stemmed from a clear understanding of what she didn’t want in her business: she didn’t want to have employees, drive all over town servicing clients, or chase down clients for payments. This awareness of her non-negotiables allowed her to focus on what truly mattered to her. By prioritizing her lifestyle, personal, and business goals, Lori was able to build a thriving business that aligned with her desires. She emphasizes the importance of knowing what you don’t want as a guiding principle in business development. For Lori, this clarity served as a compass, directing her towards the right opportunities and decisions that supported her vision. Through Lori’s story, listeners gain valuable insights into how defining what you don’t want can lead to a more focused and purposeful approach to business growth. Her journey serves as an inspiring example of how staying true to oneself and one’s values can pave the way for success and fulfillment in entrepreneurship.
Lori Hardtke, owner and president of ByteWize, Inc., is a solo MSP, entrepreneur, technology educator, and author specializing in highly effective technology strategies for small businesses. One unique aspect of her Arizona-based business, where the majority of her clients are located, is that she resides full-time on Maui. Lori teaches a class titled “How To Be A Super Successful Solo MSP” through ITSP University, assisting other MSPs in scaling their businesses without needing to hire an army of employees. Additionally, as a Profit First Professional, she focuses on transforming MSPs’ cash-eating businesses into money-making machines. At the heart of her business and teachings is a proactive approach aimed at contributing not only to her clients’ financial success but also to their emotional, physical, and spiritual well-being, encapsulated in the motto “Health, Wealth & Happiness.”
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