Marcel Petitpas: How To Measure and Improve Financial Profitability

Show Summary
In today’s episode of the Grow My Accounting Practice Podcast, we are joined by Marcel Petitpas, CEO & Co-Founder of Parakeeto, and head strategic coach at SaaS Academy by Dan Martell. Marcel brings a wealth of knowledge and expertise in helping agencies measure and improve their profitability through streamlined operations and reporting systems. Tune in as he delves into the critical aspects of agency profitability and shares actionable insights that can transform your business. Marcel will guide us through the essential metrics every agency should track, including financial metrics like Revenue, AGI, Delivery Margin, Net Margin, and Overhead Spending. He will also cover operational levers such as Utilization Rates, Average Billable Rates, and Average Cost-Per-Hour. By understanding and calculating these key metrics accurately, agencies can set realistic targets and benchmark their performance against industry standards. Furthermore, Marcel will introduce a simple framework for connecting the dots between Finance, Operations, and Sales. He will reveal the three key levers for improving margins within an agency and provide practical advice on how to move them effectively. Whether you’re struggling with profitability or looking to optimize your operations, this episode is packed with valuable strategies to help you take control of your agency’s financial health. Join us for this insightful discussion and learn how to measure and enhance your agency’s profitability with expert guidance from Marcel Petitpas.
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world measure the right metrics, improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. When he’s not helping agencies make more money, he’s probably watching The Office or Parks and Rec on a never-ending loop and eating breakfast foods for every meal of the day.  

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