Martin Bissett: The Leading Edge Ladder

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Martin Bissett shares the path forward for small businesses during and after the COVID crisis. Martin discusses how to wade through the misinformation and position yourself as an expert and someone that can take a proactive approach to help your clients. Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specializes in enabling the accounting profession to win higher-end clients, create leaders from their ranks, and save lives…more on that last part later. His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients. USP is the 4th business Martin has played a key role in building and the 1st of his own. Website:

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