Michelle Grecni: Avoiding Burnout and Staying Motivated

Show Summary
In this captivating episode of the Grow My Accounting Practice (GMAP) podcast, we sit down with the brilliant and resilient Michelle Grecni, owner of East Coast Tags LLC and Brevard Screen Printing. Michelle’s entrepreneurial journey is marked by overcoming burnout, finding solace in a supportive community, achieving profitability, mastering social media marketing, and excelling in the screen printing industry. Michelle opens up about her personal experience with burnout, a challenge that many entrepreneurs face. She shares valuable insights on recognizing the signs, coping strategies, and the importance of prioritizing self-care to maintain a healthy work-life balance. As a business owner, Michelle knows firsthand the loneliness that can accompany entrepreneurship. She delves into the significance of building a strong community of like-minded individuals, both for emotional support and to exchange valuable ideas and knowledge. With her vast expertise, Michelle unveils the secrets behind turning her ventures, East Coast Tags and Brevard Screen Printing, into profitable and thriving businesses. She sheds light on the strategies and mindset shifts that propelled her companies to success. Social media marketing is a powerful tool for business growth, and Michelle is a master in this realm. She shares her top tips and tricks for leveraging social media platforms effectively, allowing businesses to reach and engage with their target audience authentically. Lastly, Michelle takes us through the world of screen printing, explaining the intricacies and nuances of this craft. She showcases the creative process behind her unique apparel designs and the challenges and triumphs of running a successful screen printing division. This episode is a treasure trove of wisdom for entrepreneurs and business owners seeking inspiration, practical advice, and camaraderie on their journey to success. Tune in as Michelle Grecni reveals her remarkable story and the lessons she’s learned along the way on the GMAP podcast.
Michelle Grecni, 30 years old, is the owner of East Coast Tags LLC and Brevard Screen Printing. She began her journey as an athlete, aiming to make it to the Olympics as a pole vaulter, but eventually found her passion in the business world. Moving from CT to CA at the age of 23, she worked for various business owners and discovered her love for operations, fast-paced decision-making, and strategic planning. At 25, Michelle started East Coast Tags as a sole proprietorship, initially focusing on promotional products distribution. However, in 2019, the company transitioned into apparel printing. In 2021, East Coast Tags evolved into an LLC, specializing in online retail and producing “mostly colorless” pride apparel. In 2022, Michelle acquired the DBA Brevard Screen Printing, establishing a separate division to cater to wholesale printing for local businesses in the Western North Carolina area. Her journey from athlete to successful business owner showcases her determination and adaptability, making her an inspiring example for others in the entrepreneurial world.
  Websites: https://www.eastcoasttags.com Instagram: https://www.instagram.com/eastcoasttags/ https://www.instagram.com/michellegrecni TikTok: https://www.tiktok.com/@eastcoasttags Corporate Partner:

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