Show Summary
Increase visibility and credibility using press releases to promote authors, small businesses, and startups.
Listen to this episode and learn more about the following:
- how to get regular local media coverage without spending a dime
- hone your unique selling proposition to make you irresistible to the media, and;
- how increase in credibility through PR allows you to close more sales, both online and offline.
Press release can be a strategy you can deploy especially when you’re niche-specialized.
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.
Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.
Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.
Website:
Corporate Partner:
- People Process – https://peopleprocesses.com/
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