In this episode, Shaily talks about the thing most accountants neglect but value at the same time. She figures a lot of listeners get their business by word of mouth. But the reality is that they are not staying in touch with their past clients and referral network. It’s the most significant missed opportunity.
Shaily also believes that the outsourcing part sounds like it will be huge. If one has a firm, they don’t want to do their marketing. But if they don’t know who to hire, they will miss out on the real benefit of outsourced help.
One of the things to note in this episode is how to hook your audience from the very beginning, especially in doing social media posts. Get them to click the “see more button.”
Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn’t realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there.
She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement.
Shaily has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago.
She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment.
- People Process – https://peopleprocesses.com/