Tom Schwab shares how things have changed in the podcast environment in the past few years and why podcast interview marketing has become the next gold rush.
He discusses whether to be a podcast host or guest, the problem of obscurity and how to break through the noise, the importance of getting on the right podcasts rather than all the podcasts, and provides tips on how to be a great guest once you get there.
If you’re ready to up your podcasting game, this is the episode for you!
Tom Schwab, founder of Interview Valet, the category king of Podcast Interview Marketing, knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and ecommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers.