Are you tired of hearing about the “talent drought” in the accounting industry yet? I know I am. Are accountants retiring at a faster rate than before? Are there fewer young people graduating with accounting degrees? Yes, and yes.
Is this happening in nearly every other industry in the US? Also, yes.
Does this mean you are doomed to recruiting headaches and staff retention issues?
Nope! Absolutely not.
Is your group/mastermind/business coach filling you with wrong information?
Everyone has an opinion about why people no longer want to be accountants. And those same people have opinions about how to fix it.
They tell us to develop a Mission, a Vision, and a Plan.
To Find your Why.
Of course, the people saying this also want to sell you something. Namely, coaching services or membership into their mastermind program.
Call it your Why. Call it MVP. Call it whatever you want, if your mastermind group or business coach is telling you to find it or create it but NOT telling you how to fund it, they are selling you a pipe dream.
This is how you resolve the talent drought
People don’t want to work for a firm. They don’t want to work for a business. And – sorry – they don’t really care that much about your MVP or your “Why.”
They also don’t work only for the salary. Sure, they want a great paycheck, but if they’re miserable, they will never stay.
People want to be part of a culture. And culture comes with a price tag.
You must have a plan to fund a culture top-notch employees want to work in. Otherwise, your firm is going to be just as susceptible to the talent drought as the tax sweatshop down the street.
What you should be funding
True, salary is important, but that is only one very small part of the culture equation. Here’s what your coach or mastermind group should be teaching you:
- How to design your pricing with your company culture in mind. If you don’t nail this, you’re setting yourself up to lie to your employees and prospects. Unintentionally, of course.
- How to provide your staff with annual salary increases of 10%.
- How to offer 8 weeks of paid vacation time to employees, every year.
- How to have “summer hours” all year round.
- How to create a plan to give to charity. Not just the ones you support, but the ones that matter to your team.
- How to pay for FUN quarterly staff events.
- How to gift services (house cleaning, pet sitting, lawncare, etc.) to employees experiencing a hardship.
- How to fund the expansion of your business, be it technology upgrades, new hires to maintain a healthy work/life balance for your team, or something else.
- How to have a FAMILY-FIRST environment…and really mean it.
Solving your talent shortage, once and for all
We teach our Profit First Professionals members how to fund all of the above, and more. This “how to” is included in all three of our membership levels.
Interested? Then click here to apply now.
Once you have dialed this in, you will never have a hard time recruiting or retaining top-notch talent again.
Unless you’re a jerk…and that’s not something we can help you with.
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