What’s In a Name?

You already provide advisory services to your clients. Cash flow management and forecasting are second nature to you. And, on top of that, you’ve read Profit First.

So, why should you become a Certified Profit First Professional?

Lessons from the pharmaceutical industry

Tylenol. Benadryl. Claritin. These are well-known brand name drugs. So well-known, in fact, that you probably refer to them by their brand names even if you take their generic equivalents: acetaminophen, diphenhydramine, and loratadine.

In pharmaceuticals, the brand name is the go-to, gold standard. The original. The safe, tested, and proven choice. Once the company that owns the brand name loses its patent, other companies are free to create generic equivalents based on the information available about the core components of the medication.

In other words, they are free to copycat the original.

Now, I won’t get into the efficacy of generic drugs vs. their brand-name predecessors. Plenty of people claim the generic works just as well as the brand name, and the FDA requires this to be true, to an extent. But there are certain, proprietary components in most brand-name medications that aren’t always present in the generic version. The “secret sauce,” if you will. And for some patients, that “secret sauce” makes all the difference.

Profit First Professionals Certification is the Secret Sauce

As a member of Profit First Professionals, you will learn much more than you can learn from simply reading Profit First. Our certification is the global standard for safety and growth. Business owners look for credentialed Certified Profit First Professionals badges to be sure they are working with a qualified “prescriber” of the Profit First methodology. That is why our badges include a “click to verify” tagline – it’s like the state board certification you see on your doctor’s office wall.

When it comes to finances, business owners do not want to work with an accountant, bookkeeper, or coach who provides Profit First services without certification. Why? Because – unlike with generic pharmaceuticals – there are no testing standards or regulations for Profit First services outside of our membership and certification process.

Become the Prescription-Strength Gold Standard

Can you use the Profit First methodology with your clients without being a Profit First Professional? Sure…in the same way a pharmacist can recommend an over-the-counter medication for a minor illness. But if you want clients and prospects to know that you are authorized to provide prescription-strength cash management and profitability consulting, that you have access to the “secret sauce” only our brand provides, that are you are part of the gold standard, then apply today to become a member.


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